Your website designer hasn't spotted it and neither have you.
... but once you see it, you'll want to fix it.
Every website has a hero but it's not you. It isn't your product. It isn't your price. It isn't the design.
Almost always, it's the story your website is telling. It's telling the wrong one. Your website designer hasn't spotted it. Neither have you.
Your homepage leads with your story. Your history. Your qualifications. The story of how you started.
But your visitor didn't come to read your story. They arrived halfway through their own story, looking for someone who understands the problem they face and that you, not your competitors, can help them.
Is your website just more noise?
Your website talks about what you do and makes you sound the average of every other business doing the same thing.
Great web design might catch the eye, but it doesn't sell - words do.
So while you and your designer have been focusing on what your site looks like, I focus on what it says. Not more noise, words that sell.
Forty years in sales and marketing, (half of those helping small businesses like yours) have taught me to how to attract a flood of new customer to generate profitable business.
Paul did a Brand Story Review on a website for me. I was 'gob smacked' by what he found, and delighted with the suggestions he made for improving my site. Well worth the money!
Paul Stephenson
B2B Marketing Coach, Author, Business Owner
So, here's What To Do Next
Three steps. Nothing complicated. And for Free.
1. You send your me your website url.
No forms, no lengthy briefing. I review it exactly as a visitor would, then again as a strategist.
2. You receive your written report.
A short, honest breakdown of the three things quietly costing you business right now. No charge, no obligation.
3. We get together to discuss what needs fixing
A conversation over Zoom about what parts of your website is costing you business, and exactly what we need to do to fix it.
What happens if you decide to do nothing?
Nothing dramatic. The site keeps running, the traffic keeps arriving, and the same people keep leaving quietly, every day, without you seeing it.
Redesign it, rewrite it, hand it to a new agency. The problem often survives all of it, because nobody diagnosed the story itself.
A new design without a new story just looks better while it costs you more than finding out what's actually wrong.
What happens if we work together?
Visitors understand immediately how you can help them, not just what you offer. Your marketing spend starts working harder with messages built to convert.
If one or two hidden problems are costing you clients, what else might be costing you elsewhere?
The free analysis shows you what's obvious. The Brand Story Review reveals even more ways to generate business without any additional marketing spend.
Once You See It, You'll Want to Fix It
Complete the form below (inc. your primary website address) to get your FREE BRAND STORY REVIEW
Direct contact: connect@BusinessGrowthCircle.uk
This review is built on the StoryBrand framework developed by Donald Miller. Business Growth Circle has been developed by Paul to help his clients get from overwhelm to clarity by joining the dots between attention and income.
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